Click to find out more about our Hubspot Managed Services
You've basically run into the biggest disconnect in social media marketing - your company website - the most important piece of online real estate you have, is not equipped to convert the traffic you are directing to it through various social media channels into valuable leads.
You should consider your company website a lead capture engine. If there's no way to convert increased traffic from your social media activities into bonafide leads - you've just wasted a lot of time and money. Effective calls to action are critical to capturing leads. You've got the visitor on your site, they have a pain point or business problem they want solved - you need them to take the next step, the action - which ideally is downloading something of value you have in exchange for their email and contact information.
Given that lead capture and lead nurturing are so critical to your website effectiveness and revenue generation, here are some best practices to consider when designing your lead capture strategy:
© 2013 South Louisiana eConsulting. All rights reserved.