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If you spend any time on Facebook, you’ve likely been tempted to become a fan of a company, charity, community or cause. And that’s no accident – Facebook fan pages are instrumental in building brand awareness and interest in a forum people know and enjoy. In fact, 80 percent of shoppers are more likely to respond to something based on social media recommendations.
As opposed to a Facebook profile page, a fan page is where companies large and small connect, post valuable content that resonates with their target audience, link to blogs, integrate SEO words and phrases to boost their Google rankings, and integrate compelling call-to-action statements that help drive visitors to landing pages where they may become qualified leads.
That’s quite a set of benefits for the relatively small investment in time and resources associated with a Facebook business page. Creating a fan page for your business takes 11 steps, most of which are very fast and easy. Download this guide to learn more.
Facebook for business: the basicsThe goal of your Facebook fan page is to attract visitors, encourage content sharing and “Likes,” and, ultimately identify the most likely fans who can become your qualified leads.
To achieve these goals, post frequently and meaningfully. You’ll enjoy a stronger Facebook fan page when you incorporate:
Facebook means businessAs part of your social media strategy for inbound marketing, Facebook fan pages can put a fresh new face to your company. Get started now building your page – and your business.
Don't have a Facebook Business Page yet? We've got you covered
Already have a page set up? We can help with that too!
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